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Fetish fashion
Fetish fashion is the appearance or style in the form of accessory or clothing that was created to be provocative or extreme. Read more »
View ArticleManaging luxury brands in emerging markets
There are four keys to managing luxury brands successfully: design and communication management; product line management... Read more »
View ArticleImportance of Celebrity endorsement in luxury brand management
Celebrity endorsement of luxury brands is hardly a new phenomenon but has been in practice for several centuries. Read more »
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